Consumers are clamoring for forward-thinking products that offer an increasing array of health benefits. Replacing sugar with an alternative natural sweetener might seem like the easiest and safest path but wandering down that road without a map or a guide can be more than treacherous. Icon Foods has been formulating Read more…
If sugar had a personality, it might be described as a people pleaser. Given the task of providing sweetness, it is comfortable being alone. Whether asked to impart crust color or moisture binding to baked goods, or to provide fullness to beverages, sugar seeks your approval and is always dependable. Read more…
The deal will distribute Chinese company’s next-generation stevia-based sweeteners throughout North America Icon will distribute high-purity RebM, RebA, and enzymatically treated steviol glycosides, on behalf of BioLotus. The agreement is a natural extension of the partnership the two companies have forged, says Thom King, president, and CEO of Icon Foods. Read more…
By Cindy Hazen Just as consumers’ food preferences are shifting toward healthier choices, natural sweeteners are evolving to meet the demand for clean eating. Expectations for simple, understandable ingredients are in vogue. Concurrently, palates have become more refined. Clean is not only a word that applies to labels, it also Read more…