RFK Jr.’s Dietary Guidelines Shake Up CPG-Land Summary The newly revised U.S. Dietary Guidelines announced by Health Secretary Robert F. Kennedy Jr. mark a profound reset for the food system, elevating whole foods, protein, and nutrient density while pushing added sugars and ultra-processed ingredients to the margins. For CPG brands, Read more…
… and How it’s Building a Bridge to the Kroger Network Summary The “better-for-you” movement is reshaping retail, and Target has emerged as its most powerful mainstream champion. In Target’s Rise as a Leader in Better-for-You Products, Icon Foods explores how Target has democratized clean-label, functional, and low-sugar foods, making wellness Read more…
How Icon Foods Fibers Align with the Low-FODMAP Standard: Introduction: The Rise of the “Digestive Wellness” Formulator Summary Digestive wellness is no longer a niche. It’s a design challenge. In Formulating for Digestive Comfort, Icon Foods explores how smart fiber selection can help brands deliver the benefits of fiber while aligning Read more…
Summary Tagatose vs. Allulose: A Comparative Analysis for Food and Beverage Formulators dives into two of the most promising rare sugars shaping the future of better-for-you formulation. Both deliver sugar-like sweetness with dramatically fewer calories and minimal glycemic impact, but when it comes to functionality, metabolism, and especially Nutrition Facts Panel Read more…
Where Sweet Innovation Meets a Clean-Label, Without Aftertaste! Summary SteviaSweet™ from Icon Foods represents a full-spectrum approach to stevia, giving formulators precision control over sweetness, flavor, and performance without compromising clean-label goals. From classic Rebaudioside A options to next-generation glycosides like Rebaudioside M and D, as well as proprietary blends Read more…
Why 4 to 5 Grams of Sugar is the New “No Added Sugar” in Better-For-You Beverages and Snacks Summary The pursuit of zero sugar has pushed many brands into a sensory corner, creating beverages and snacks that check regulatory boxes but fall short of flavor, mouthfeel, and consumer satisfaction. This Read more…
Summary Soluble corn fiber and soluble tapioca fiber each bring functional and nutritional strengths to modern formulation, but tapioca continues to outpace corn on nearly every front. Sourced from non-GMO cassava and boasting fiber content above 90 percent, tapioca delivers a clean-label profile, a neutral sensory footprint, and superior performance Read more…
A Step-by-Step Guide to using Allulose and Isomalt to Craft No-Added-Sugar Hard Crack Candy Summary Hard crack candy may be an old-school confection, but modern formulators can reinvent it with a no-added-sugar edge by pairing allulose with isomalt. Allulose, a low-calorie saccharide, brings clean sweetness and consumer appeal, while isomalt Read more…
Delivering Functionality. Formulated for Innovation. Summary IconiPro V.1 is Icon Foods’ smarter plant protein system—engineered for formulators who demand more than grams on a label. By blending pea, brown rice, hemp, and pumpkin seed proteins into a synergistic stack, IconiPro V.1 delivers a complete amino acid profile, high bioavailability, clean-label Read more…
Inulin v. Soluble Tapioca Fiber v. Partially Hydrolyzed Guar Gum (PHGG) Summary In acidic, heat-treated beverages, not all fibers behave the same. Understanding those differences can make or break your formulation. In this technical showdown, we tested inulin, soluble tapioca fiber, and partially hydrolyzed guar gum (PHGG) under tunnel pasteurization Read more…