Tapping into natural and clean label trends is increasingly important in today’s crowded marketplace. Flagging the front panel as natural may or may not get the consumer’s attention. Shoppers are reading ingredient statements and making their own decisions about what is natural. Food technologists now have a tool to alleviate these consumer concerns. Steviva Brands, Inc., Portland OR launches Nectevia stevia fortified agave sweetener, a plant-based syrup designed to naturally sweeten foods and reduce calories.

Read the white paper on Steviva Ingredients Nectevia Stevia Enhanced Agave Nectar Sweetener.

Nectevia_WhiteSheet.pdf


Thom King

Thom King's academic background and extensive experience in clean label sugar reduction significantly contribute to his expertise in this field. With over twenty years of hands-on experience in the industry, King has worked on various projects related to sugar reduction and clean label initiatives. This practical exposure allows him to understand the challenges and nuances of reformulating products to reduce sugar content while maintaining taste and consumer appeal.

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