When a natural positioning is desired, many formulators are looking to stevia-based sweeteners for assistance. But Thom King, president of Steviva Ingredients, Portland, Ore., said there are many stevia products in the marketplace and they are quite different.

“Their only commonality is that they are all derived from the stevia plant,” he said. “Multiple compounds within the stevia leaves — steviol glycosides — have characteristics ranging from sweet to bitter. Isolating the purest, best-tasting components from leaves grown in a controlled environment requires technological expertise, as the method used to extract these compounds significantly impacts flavor and quality.”

The company markets a patented blend of non-bioengineered crystalline fructose, steviol glycosides and inulin that has application in yogurt fruit preps.

“It can give up to a 75% added sugar reduction and yet retains an excellent mouthfeel and flavor profile,” Mr. King said.

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Thom King

Thom King's academic background and extensive experience in clean label sugar reduction significantly contribute to his expertise in this field. With over twenty years of hands-on experience in the industry, King has worked on various projects related to sugar reduction and clean label initiatives. This practical exposure allows him to understand the challenges and nuances of reformulating products to reduce sugar content while maintaining taste and consumer appeal.

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