Monk Fruit
Eliminate Sugars From Your Label While Providing a Flavor that Will Have Consumers Begging for More
You Need Monk Fruit In Your R&D Tool Kit Now And Discover Why.
Imagine Confectionary Goods That Are Rich And Delicious With No Added Sugars And A 10th Of The Calories
It is becoming increasingly apparent that sugar causes diabetes, obesity and heart disease. Whether you are ready or not, food and beverage companies will soon be required to highlight added sugars. As this discussion heats up in the media, healthy consumers will be watching their nutrition labels more than ever. The war on added sugars has already begun, monk fruit will help you win it. Although the FDA has given an extension on the added sugar update, it is in your best interest to get ahead of the word.
Monk Fruit is not your average Sweetener
What Is Monk Fruit:
- Monk fruit is a small round fruit grown in Southeast Asia also known as lo han guo
- Monk fruit extract is around 150-200 times sweeter than sugar
- Monk fruit has been cultivated for over 200 years
- FDA approved and safe for everyone from children to expecting mothers
- Perfect for carb intake management
Monk Fruit As A Sweetening System:
- Monk fruit is available in liquid, granule and powder forms
- Monk Fruit gets its sweetness from antioxidant mogrosides. These mogrosides are metabolized differently by the body than other sugars, that is why they contain no calories
- Monk fruit is now used in over 1,000 food and beverage products
- No lingering bitterness or aftertaste like other natural sweeteners
- Works very well in combination with stevia, erythritol and more
- Varying levels of sweetness I-V, V having the highest level of mogrosides
Monk Fruit & The Body
- A long history of scientific research has concluded that Monk Fruit sweeteners are safe for consumption with no adverse health effects
- Monk fruit is a great alternative for people suffering from diabetes because it does not impact blood sugar levels
- Monk fruit is ideal for low-glycemic diets
- A 2013 study by the Brazilian Journal of Medical and Biological Research concluded that Monk Fruit may help reduce oxidative stress, which can lead to disease
Consumer-Friendly Benefits Of Monk Fruit
- A great opportunity to hop on the ketogenic/low carb lifestyle trend.
- 100 powdered fine mesh means it dissolves easily, perfect for a variety of products.
- Found naturally.
- Optimize sweetness already present in your product and adds mouthfeel.
- 0 calories per serving.
For more information on monk fruit, visit iconfoods.com.
Clean Label Sugar Reduction
Is Key To Winning Health Minded And Mainstream Consumers. Monk Fruit May Help You Reach It With Clean Label Calorie Reduction.
In a study released by the Consumer Goods Forum, more than 102 food companies surveyed reformulated 180,000 products to support a healthier lifestyle and address public health issues. Ingredient suppliers and food technologists alike have this opportunity to step up their game. Companies like Coke, Pepsi, Kraft and Nestle are making changes, are you?
This is your chance to create a clean label product that consumers will love.
The “Added Sugar” Scarlet Letter
- Consumers are demanding low-sugar, clean label options
- According to an IFIC health survey, 48% of consumers say they are eliminating certain foods and beverages from their diet because of sugar
- Baby boomers are feeling the effects of poor lifestyle choices and changing the way they live
- Half of women surveyed said they are reducing their sugar intake
- Brands have recently started reformulating with stevia and monk fruit products, but there are many other healthy options consumers don’t know about. Consumers are becoming more health conscious, but they are still often misinformed about sweeteners
The Clean Label Movement in the U.S.
- Clean labels have enormous customer appeal and will not go unnoticed by diabetics, low glycemic dieters and anyone living a healthy lifestyle
- Cities like Boulder, San Francisco and Albany were the latest major US cities to implement sugar taxes on soft drinks. This is also a global issue; many countries are making similar changes when it comes to sugar consumption
- Children are our future, and parents no longer want to buy sugary products for their young ones
- Weight gain and diabetes are some of the biggest issues facing the sugar industry
- 75% of consumers surveyed said that sugar content affects their purchasing behavior
“Very soon you will no longer need a microscope, a calculator, or a degree in nutrition to figure out whether the food you’re buying is actually good for our kids”
Michelle Obama
This Is What Guilt Free Tastes Like!
It’s not too late to reformulate! Reduce your sugar without sacrificing taste.
